Hands-On Salesforce Data Cloud
Implementing and Managing a Real-Time Customer Data Platform
Author: Joyce Kay Avila
Publisher: O’Reilly Media
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.
Author Joyce Kay Avila demonstrates how to use Salesforce’s native connectors, canonical data model, and Einstein’s built-in trust layer to accelerate your time to value. You’ll learn how to leverage Salesforce’s low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.
Explore Joyce’s Other Books
Joyce is currently working on her fourth O’Reilly book
Salesforce AI
Building, Customizing, and Embedding AI Solutions
Snowflake: The Definitive Guide
Architecting, Designing, and Deploying on the Snowflake Data Cloud
Snowflake: The Definitive Guide 2nd Edition
Architecting, Designing, and Deploying on the AI Data Cloud
Joyce Kay Avila
Snowflake SME, Salesforce Architect, O’Reilly author, and Certified Public Accountant (CPA)
Joyce Kay Avila is a business and technology leader who helps organizations build the governed data foundations and operating models required to use AI responsibly.
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