Joyce Kay Avila

O’Reilly Salesforce AI book

Salesforce AI

Building, Customizing, and Embedding AI Solutions

Author: Joyce Kay Avila
Publisher: O’Reilly Media

AI is transforming how enterprises connect with customers, streamline operations, and drive growth – all within the Salesforce ecosystem. Salesforce AI: Building, Customizing, and Embedding AI Solutions is a comprehensive guide to leveraging Salesforce’s AI capabilities, from out-of-the-box tools to fully customized solutions. Designed for administrators, developers, architects, and consultants, this book helps readers navigate Salesforce AI while reinforcing essential concepts like predictive AI, generative AI, agentic AI, and trust.

Covering tools such as AI Model Builder, Semantic Model Builder, Tableau Next, Agentforce Studio, Slackbot, and MuleSoft Agent Fabric, this book offers a step-by-step approach to explaining Salefsorce AI solutions. Whether you’re building predictive models from scratch, deploying AI-driven chat experiences, or embedding automation into workflows, this book equips you with the knowledge to create Salesforce AI-powered solutiosn that scale.

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Explore Joyce’s Other Books

Joyce is currently working on her fourth O’Reilly book

Hands-On Salesforce Data Cloud

Implementing and Managing a Real-Time Customer Data Platform

Snowflake: The Definitive Guide

Architecting, Designing, and Deploying on the Snowflake Data Cloud

Snowflake: The Definitive Guide 2nd Edition

Architecting, Designing, and Deploying on the AI Data Cloud

Joyce Kay Avila

Snowflake SME, Salesforce Architect, O’Reilly author, and Certified Public Accountant (CPA)

Joyce Kay Avila is a business and technology leader who helps organizations build the governed data foundations and operating models required to use AI responsibly.

Praise Quotes

These praise quotes appear in the book.

“Joyce does it again! Salesforce AI is the foundation practitioners build from — timeless principles that stay useful even as the platform keeps shipping new capabilities. This is required reading for anyone implementing Salesforce AI, Agentforce, MCP, RAG, or Data Cloud.”

Andrew Gambini

CDP data and AI architect and marketing science technology leader in a Big 4 consulting company

“Joyce Kay Avila goes beyond explaining Salesforce AI. She connects Data Cloud, reasoning, agents, orchestration, and governance into a clear foundation for building intelligent systems that are not only capable, but human centered. An essential guide to the agentic enterprise.”

Scott Stafford

enterprise AI strategist and human-centered AI advocate; CEO at Empowering Our Minds

“Detailed, thorough, and easy to follow, Salesforce AI brilliantly demystifies Salesforce’s AI technical capabilities, and empowers readers to build and govern AI on the Salesforce platform.”

Lillie Beiting

Salesforce architect, private consultant

“Whether you’re a leader, consultant, or new admin in the Salesforce ecosystem, this book will elevate your Salesforce AI expertise and practical skills.”

Michael Hopkins, PMP, P.Geo

senior project manager at NeuraFlash

“Everyone is talking about Agentforce but nowhere have the concepts been so fully brought to life as in Joyce’s book. Its depth, relevance and technical guidance make it an easy recommendation for anyone looking to level up quickly.”

Mary Crozier

CEO at Client Cloudcare

“Whether you’re a beginner just starting out on your Salesforce journey or a seasoned expert, there is something in here for you. This is an incredible resource to keep at your desk to reference as new projects arise. This is a text you’ll keep coming back to.”

Stephanie Paretti

sales operations analyst at Netscout